Paranormal Romance: Dead, Soft, or Rearing Up to Bite?
With Kate Douglas, Rebecca Zanetti, and Cynthia Eden
RWA 2014 Panel
So one thing I think I’ve learned about panels and workshops at RWA. Very often the people teaching them are not just “bestselling authors.” Very often they’ve got book sales in the millions, and the number of novels they have published is 50, 100, 200… These are not lightweights.
On this panel alone, which intrigued me because the rumor that “Paranormal is dead” has been going around New York publishing for a while now, we had Kate Douglas, author of 53 paranormals, 38 with New York publishers, but also some with Ellora’s Cave and some self-published, Rebecca Zanetti, a multi-bestseller with Grand Central, Entangled and Kensington, and Cynthia Eden, a two-time Rita award finalist who has been on the NYT, USA Today, and Digital Book World bestseller lists.
Here are just a few of the pithy and relevant things they said that I noted for myself. They began by explaining that they put the panel together because they were at a previous conference where there was a panel that said paranormal is over, you should run away from it as fast as you can. All the paranormal authors were talking afterward and saying to each other, are you doing okay? And they found out that actually they were all doing pretty well.
“Look how crowded this session is,” Cynthia Eden pointed out. “I think that’s a sign how much interest there is in this genre. There is still a market.”
Kate Douglas put the rumors of demise in perspective this way: “I had 31 [paranormals] with Kensington and sales suddenly tanked. But now there are so many successful self-published ones. I did a series with Kensington where they did one, I did one, then did the third, I did the fourth. And sales are comparable.” (Speaking of the Dark Wolf series.)
Rebecca Zanetti: “I heard yesterday that you ‘had to’ self-publish if you do PNR. But I have two friends who just sold PNR debuts to major publishers. Those readers are out there.” Continue reading →